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We work with our customers from the beginning to understand the market, the user, the garment and the technical priorities before development starts.
Before the first pattern or prototype, we align the customer's expectations with the product function and industrial reality.
Co-creation helps both teams define a clear product direction from the start: what the garment must do, how it should feel, what it should communicate and which constraints must be respected.
Existing garments, technical files, materials and prototypes can be reviewed together to clarify priorities before the development stage begins.
The objective of co-creation is not to over-design the project. It is to make sure both teams share the same direction before technical development begins.
Co-creation connects commercial expectations with product development and manufacturing reality before the first prototype is launched.